Hi, I am Dr. Talha, a Marketing Educator, Consultant & Career Coach based in Maryland, USI teach Marketing, research consumers, advise organizations on strategy, and help professionals craft career narratives and strategies.As an active marketing professional, I am keenly interested in how technology, markets, and people actually work - not how we pretend they do.When I am not doing that, I am most likely watching some good movies, Blue Angels and other aviation content and thinking about human excellence!

Explore my work and feel free to reach out!

Academic & Research

I am a full-time faculty member in business and marketing at St. Mary's College of Maryland. My courses span Marketing Management, Digital Marketing, Marketing Analytics, Research, and Case method.I have a PhD in Marketing preceded by an MBA and like to focus on research that explores and benefits industry.In research, I explore consumers' attitudes, intersection of marketing and technology with a focus on Digital Marketing technology and lately Generative AI applications. My teaching and research intersect at the same question: how do we generate better insights and make smarter decisions in a technology-driven world?
I have 11 peer-reviewed publications (520+ citations) with several industry papers.
A glimpse of my published academic research can be seen on my Google Scholar profileI am always open to meaningful research collaboration or support.

Consulting & Practice

I have consulting practice in Digital Marketing, Business Development, and Content strategy drawing on 18+ years of industry and academic experience.I have worked with startups on Go-To-Market (GTM) strategy and B2B lead generation, supported non-profits on digital marketing and program development, and advised organizations on website content strategy and analytics review.I also bring substantial higher education marketing experience leading admissions and enrollment strategy and employer engagement across multiple institutions. This includes digital marketing campaign design, CRM implementation, and analytics-driven optimization.My work centers on digital marketing strategy and campaign management, content review and audit, and business development for organizations seeking to strengthen their marketing operations.If you are navigating any business or marketing challenge or digital transformation, reach out to see how I can help.

Career Coaching

My focus areas in career coaching is job search strategy, career document development especially resumes and CV, personal branding, and employer engagement.I am a Certified Professional Resume Writer (CPRW) with experience of developing 100+ resumes and career documents for clients of diverse backgrounds. My career coaching profile also includes 30+ workshops on career coaching and resume writing for students and professionals.I work with individuals navigating job transitions, competitive job markets, and career positioning in different fields and markets.Ready to work on your career positioning? Feel free to reach out.